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Event Promotion
Create Hot Buttons of Value for Your Meetings and Events
Are you trying to build a "community" to support your mission, your business or your group?
That's no easy task in today's anonymous urban community and difficult loyalty environment.
Cliff Allen, SureToMeet.com, studies why and how people gather
at meetings, "People attend meeting and events over and over again
because they feel they receive value from attending each time. Once
they attend a few meetings and don't feel that they benefited they quit
attending.
It's no secret that we all act that way."
He reports on Cynthia D'Amour's Lazy Leader Road Show, in which
she shared how to attract (and retain) members by appealing to their
"hot buttons."
People who attend meetings are looking for some combination of these attributes:
- Personal/professional development
- Make a difference
- Be part of a community
Building community depends on creating "real value" in
your community-building events and meetings -- professional, hobbyist,
and corporate at Appealing to Member "Hot Buttons".
Edited by Carolyn Allen, Managing Editor of Solutions For Green
Publication Date:
11/17/2009
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