Review
This is an important text that raises the
level of detail on operating a small business in the field of
recreation, events, and tourism. This book clearly demonstrates that
starting and operating a small business in our area are a great
opportunity for a wonderful life. Bob and Pat have provided many of the
necessary tools to demonstrate the "how-tos." I know my students would
enjoy using this text to learn the ins and outs of commercial
recreation and tourism small businesses. -- Lori Pennington-Gray, PhD, Associate Professor, University of Florida
Product Description
Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations covers the keys to business success in the commercial recreation and
tourism sector. Both explanatory industry models and
a practical overview of the recreation, event, and tourism (RET) field are included. Discussions of the business planning process and
industry-specific concepts and content that link to the core principles
of the RET field that review contemporary operations and
management practices that create diverse career opportunities.
Recreation, Event, and Tourism Businesses also presents new professionals and potential business owners with clear directions for developing and writing a business plan. Business profiles and case studies provide guidelines for working on a business plan and helps readers grasp insights into how businesses are planned, started, and funded.
